{"id":16051,"date":"2018-10-31T14:27:14","date_gmt":"2018-10-31T13:27:14","guid":{"rendered":"https:\/\/www.adhoc-translations.com\/?p=16051"},"modified":"2020-01-20T11:53:41","modified_gmt":"2020-01-20T10:53:41","slug":"seo-saadan-taler-du-soegemaskinernes-sprog-paa-tvaers-af-lande","status":"publish","type":"post","link":"https:\/\/www.adhoc-translations.com\/da\/blog\/seo-saadan-taler-du-soegemaskinernes-sprog-paa-tvaers-af-lande\/","title":{"rendered":"SEO: S\u00e5dan taler du s\u00f8gemaskinernes sprog p\u00e5 tv\u00e6rs af lande"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#f3f3f3″ transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%”][et_pb_row module_class=”move-up-row” _builder_version=”3.25″ background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.11″ custom_padding=”|25px||25px” z_index_tablet=”500″ hover_enabled=”0″ use_border_color=”off” border_style=”solid”]<\/p>\n

At kalde SEO for s\u00f8gemaskinernes sprog er m\u00e5ske en lettere overdrivelse, men som bekendt fremmer overdrivelse forst\u00e5elsen. Hvis du har et \u00f8nske om at n\u00e5 ud til din m\u00e5lgruppe med dine hjemmesidetekster uanset marked og sprog, er det vigtigt, at du taler s\u00f8gemaskinernes sprog. Med dette blogindl\u00e6g \u00f8nsker vi at give dig en grundl\u00e6ggende forst\u00e5else for, hvordan du kan g\u00f8re dine tekster til gode SEO-tekster.<\/p>\n

 <\/p>\n

Hvad er SEO?<\/h2>\n

SEO kan anskues som en paraply, der d\u00e6kker en r\u00e6kke forskellige tiltag. Disse tiltag deles op i off-site og on-site. Off-site SEO indeholder discipliner s\u00e5som link building, mentions og sociale medier, hvor on-site SEO indeholder det, man kalder teknisk SEO samt s\u00f8geordsoptimering af tekster.<\/p>\n

I dette blogindl\u00e6g vil vi fokusere p\u00e5 s\u00f8geordsoptimering af dine hjemmesidetekster, og vi kommer derfor ikke n\u00e6rmere ind p\u00e5 off-site SEO eller teknisk SEO.<\/p>\n

\"\"<\/a><\/p>\n

Det skal du v\u00e6re opm\u00e6rksom p\u00e5, F\u00d8R du skriver en SEO tekst til din hjemmeside<\/h2>\n

En SEO tekst til din hjemmeside kan b\u00e5de v\u00e6re dine produkt-\/servicesider, din forside eller m\u00e5ske et blogindl\u00e6g. Det de har til f\u00e6lles er, at du gerne vil have, at de bliver fundet i s\u00f8gemaskinerne af din m\u00e5lgruppe. Her er det f\u00f8rst og fremmest vigtigt, at du finder det s\u00f8geord, din m\u00e5lgruppe er mest tilb\u00f8jelig til at s\u00f8ge p\u00e5, n\u00e5r de leder efter det, du tilbyder.<\/p>\n

Til det form\u00e5l findes der flere v\u00e6rkt\u00f8jer, hvoraf Google Ads S\u00f8geordsplanl\u00e6gningsv\u00e6rkt\u00f8j blot er et af dem. For at kunne f\u00e5 et ordentligt indblik i s\u00f8geordene med S\u00f8geordsplanl\u00e6gningsv\u00e6rkt\u00f8jet, skal du dog v\u00e6re opm\u00e6rksom p\u00e5, at du skal have en Google Ads-konto\u00a0med aktive kampagner. Har du ikke det, findes der heldigvis andre lige s\u00e5 gode v\u00e6rkt\u00f8jer. F\u00e6lles for dem alle er dog, at du skal betale for at bruge dem.<\/p>\n

Har du et SEO-bureau, du samarbejder med, kan du med fordel bede dem om at foretage en s\u00f8geordsanalyse, da de med garanti har adgang til et eller flere af v\u00e6rkt\u00f8jerne.<\/p>\n

Ved en s\u00f8geordsanalyse indtaster du selv forslag i v\u00e6rkt\u00f8jet til, hvad du mener, din m\u00e5lgruppe kunne finde p\u00e5 at s\u00f8ge p\u00e5, n\u00e5r de leder efter det, du tilbyder. N\u00e5r du har indtastet de s\u00f8geord, f\u00e5r du antal s\u00f8gninger p\u00e5 dem om m\u00e5neden samt forslag til andre s\u00f8geord, der matcher dine (her skal du v\u00e6re opm\u00e6rksom p\u00e5, at v\u00e6rkt\u00f8jet trods alt kun er en maskine, og derfor vil nogle af de forsl\u00e5ede s\u00f8geord fra v\u00e6rkt\u00f8jet ikke altid give mening i forhold til, hvad du tilbyder).<\/p>\n

De s\u00f8geord, der er flest s\u00f8gninger p\u00e5, og som matcher det, du tilbyder, vil som regel v\u00e6re de bedste s\u00f8geord at fokusere p\u00e5. V\u00e6r dog opm\u00e6rksom p\u00e5 ikke at v\u00e6lge alt for brede s\u00f8geord. S\u00e6lger du for eksempel LED p\u00e6rer til udend\u00f8rsbrug, er det en d\u00e5rlig id\u00e9 at fokusere p\u00e5 s\u00f8geordet \u201delp\u00e6rer\u201d, da det f\u00f8rst og fremmest er meget bredt og derfor kan have mange forskellige produkter under sig. Men ogs\u00e5 fordi det ikke er specifikt nok i forhold til, hvad du s\u00e6lger, og derfor heller ikke vil ramme den m\u00e5lgruppe, der er p\u00e5 udkig efter netop dine produkter.<\/p>\n

 <\/p>\n

Det skal du v\u00e6re opm\u00e6rksom p\u00e5, N\u00c5R du skriver en SEO tekst til din hjemmeside<\/h2>\n

N\u00e5r du har valgt s\u00f8geordet, er det tid til at implementere det i din SEO tekst.<\/p>\n

F\u00f8r i tiden gik Google meget op i keyword density i SEO tekster, hvilket er procenttallet for, hvor ofte et s\u00f8geord bruges i en tekst i forhold til tekstens l\u00e6ngde.\u00a0Dengang l\u00f8d nogle anbefalinger p\u00e5, at helt op til 5 % af teksten skulle indeholde s\u00f8geordet, men pr\u00f8v at forstille dig, hvor irriterende den tekst vil v\u00e6re at l\u00e6se. Nu kigger Google i stedet p\u00e5 hele indholdet, inklusive hvilke ord du bruger udover s\u00f8geordet. Keyword density er derfor ikke noget, den fokuserer p\u00e5 l\u00e6ngere. I stedet er Google begyndt at fokusere p\u00e5 LSI (Latent Semantic Indexing), der udover s\u00f8geordet ogs\u00e5 fokuserer p\u00e5 synonymer og relaterede ord.<\/p>\n

Med det sagt er det dog stadig en rigtig god tommelfingerregel, at du f\u00e5r n\u00e6vnt det valgte s\u00f8geord i eksakt form i ca. 1.5 – 2.5 % af teksten, men ikke mere end det. Faktisk er det lige s\u00e5 vigtigt at holde \u00f8je med, at s\u00f8geordet ikke bliver n\u00e6vnt for mange gange i en tekst, da det i Googles \u00f8jne kan fremst\u00e5 som keyword stuffing (en metode man brugte f\u00f8r i tiden til at n\u00e6vne s\u00f8geordet s\u00e5 mange gange som muligt i teksten), hvilket kan resultere i en d\u00e5rlig placering i s\u00f8gemaskinerne. Bliver det n\u00e6vnt for mange gange i forhold til ovenst\u00e5ende tommelfingerregel, b\u00f8r du fokusere p\u00e5, at f\u00e5 s\u00f8geordet erstattet med synonymer og relaterede s\u00f8getermer, der hvor det forekommer naturligt.<\/p>\n

 <\/p>\n

Det skal du v\u00e6re opm\u00e6rksom p\u00e5, n\u00e5r du overs\u00e6tter din f\u00e6rdige SEO tekst til andre sprog<\/h2>\n

N\u00e5r din SEO tekst er f\u00e6rdig, og du skal have den oversat til dine andre markeder, er det ikke nok bare at overs\u00e6tte det s\u00f8geord, du har fundet p\u00e5 dansk, direkte til de andre sprog. Alle sprog og kulturer er nemlig forskellige, og det er derfor ikke us\u00e6dvanligt, at der i andre lande s\u00f8ges mere p\u00e5 et andet s\u00f8geord, der matcher det, du tilbyder. For det samme produkt kan det v\u00e6re, at man i Danmark s\u00f8ger mere p\u00e5 \u201dLED p\u00e6rer\u201d, hvor man i England m\u00e5ske s\u00f8ger p\u00e5 \u201ddiode p\u00e6rer\u201d (naturligvis oversat til engelsk).<\/p>\n

Derfor er det altid en god id\u00e9 at lave en s\u00f8geordsanalyse for hvert sprog, du skal have oversat dine tekster til.<\/p>\n

F\u00f8lger du fremover ovenst\u00e5ende retningslinjer, n\u00e5r du skriver dine SEO tekster, er der langt st\u00f8rre chancer for, at din m\u00e5lgruppe finder det, du tilbyder via din hjemmeside, lige meget hvilket sprog du fors\u00f8ger at n\u00e5 dem p\u00e5.<\/p>\n

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At kalde SEO for s\u00f8gemaskinernes sprog er m\u00e5ske en lettere overdrivelse, men som bekendt fremmer overdrivelse forst\u00e5elsen. Hvis du har et \u00f8nske om at n\u00e5 ud til din m\u00e5lgruppe med […]<\/p>\n","protected":false},"author":898233,"featured_media":20702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-16051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nS\u00e5dan bruger du SEO til at n\u00e5 ud til alle dine markeder\/sprog<\/title>\n<meta name=\"description\" content=\"I dette blogindl\u00e6g guider vi dig til, hvordan du benytter dig af s\u00f8geordsoptimering af dine hjemmesidetekster, n\u00e5r du opererer p\u00e5 mere end et marked.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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