{"id":21173,"date":"2019-01-14T13:57:16","date_gmt":"2019-01-14T12:57:16","guid":{"rendered":"https:\/\/www.adhoc-translations.com\/?p=21173"},"modified":"2019-04-17T13:22:56","modified_gmt":"2019-04-17T11:22:56","slug":"saadan-oeger-du-trafikken-paa-din-hjemmeside-gennem-oversaettelse-af-indholdet","status":"publish","type":"post","link":"https:\/\/www.adhoc-translations.com\/da\/blog\/saadan-oeger-du-trafikken-paa-din-hjemmeside-gennem-oversaettelse-af-indholdet\/","title":{"rendered":"S\u00e5dan \u00f8ger du trafikken p\u00e5 din hjemmeside gennem overs\u00e6ttelse af indholdet"},"content":{"rendered":"

[et_pb_section bb_built=”1″ specialty=”off” next_background_color=”#f4f4f4″ _builder_version=”3.19.6″ custom_margin=”0px|||” custom_padding=”0px|||” inner_width=”auto” inner_max_width=”none”][et_pb_row][et_pb_column type=”4_4″][et_pb_image _builder_version=”3.21.4″ src=”https:\/\/www.adhoc-translations.com\/wp-content\/uploads\/2018\/02\/blogpost-saadan-oeger-du-trafikken-paa-din-hjemmeside-gennem-oversaettelse-af-indholdet.jpg” force_fullwidth=”on” show_bottom_space=”off” z_index_tablet=”500″ \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ specialty=”on” _builder_version=”3.19.6″ background_color=”#f4f4f4″ custom_padding=”10px|0px|0px|0px” custom_margin=”0px|||” prev_background_color=”#ffffff” inner_width=”auto” inner_max_width=”none”][et_pb_column type=”3_4″ specialty_columns=”3″][et_pb_row_inner admin_label=”Row” _builder_version=”3.19.6″][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text _builder_version=”3.22.1″ custom_margin=”||0px|” custom_padding=”||0px|” text_line_height=”1.3em” z_index_tablet=”500″]<\/p>\n

S\u00c5DAN \u00d8GER DU TRAFIKKEN P\u00c5 DIN HJEMMESIDE GENNEM OVERS\u00c6TTELSE AF INDHOLDET<\/h1>\n

[\/et_pb_text][et_pb_post_title _builder_version=”3.19.10″ title=”off” author=”off” categories=”off” comments=”off” featured_image=”off” text_color=”light” meta_text_color=”#aaaaaa” meta_font_size=”13″ custom_margin=”0px|||” custom_padding=”0px|||” \/][et_pb_text _builder_version=”3.22.1″ text_orientation=”justified” header_text_align=”left” z_index_tablet=”500″]<\/p>\n

Har du nogensinde lavet en\u00a0<\/strong>Google<\/strong><\/a>-s\u00f8gning, klikket p\u00e5 en hjemmeside, konstateret, at den var p\u00e5 et andet sprog \u2013 for derefter straks at forlade siden?<\/strong><\/p>\n

Det vil jeg g\u00e6tte p\u00e5, at du har. Hvis hjemmesiden ikke er p\u00e5 ens modersm\u00e5l, vil de fleste netop forlade siden og finde en anden hjemmeside, der opfylder deres form\u00e5l<\/p>\n

Men du blev drevet ind p\u00e5 siden af en grund, og det betyder, at du ogs\u00e5 er en del af den trafik, som den p\u00e5g\u00e6ldende hjemmeside gik glip af. Dette sker dagligt for mange hjemmesider.<\/p>\n

Der er ingen tvivl om, at hvis ikke du optimerer din hjemmeside til forskellige sprog, s\u00e5 risikerer du at g\u00e5 glip af tonsvis af ellers relevant trafik.<\/p>\n

\u00d8nsker du at fastholde og m\u00e5ske endda \u00f8ge din trafik, er det p\u00e5 tide at overveje at overs\u00e6tte hjemmesidens indhold til dine eventuelle nye markeders sprog.<\/p>\n

\u00a0<\/strong><\/p>\n

HVORDAN FINDER DU UD AF, HVOR TRAFIKKEN TIL DIN HJEMMESIDE KOMMER FRA?<\/h2>\n

Det f\u00f8rste trin, n\u00e5r du overvejer at overs\u00e6tte din hjemmesides indhold til forskellige sprog, er at finde ud af, hvor din trafik kommer fra.<\/p>\n

    \n
  1. G\u00e5 ind p\u00e5 rapporten \u201cAnskaffelse\u201d<\/li>\n
  2. V\u00e6lg rapporten \u201cKanaler\u201d under \u201cAl trafik\u201d, hvor du kan se, hvad der er direkte trafik, organisk trafik, betalt trafik, henvisningstrafik etc.<\/li>\n
  3. V\u00e6lg \u201cSekund\u00e6r dimension\u201d oven over grupperingen, der giver dig mulighed for at dykke dybere ned i kilderne bag trafikken. S\u00f8g p\u00e5 \u201cLand\u201d, og v\u00e6lg den i rullemenuen.<\/li>\n<\/ol>\n

    \u00a0<\/strong><\/p>\n

    [\/et_pb_text][et_pb_image _builder_version=”3.21.4″ src=”https:\/\/www.adhoc-translations.com\/wp-content\/uploads\/2018\/02\/trafik-anskaffelse-kanaler-land.png” z_index_tablet=”500″ \/][et_pb_text _builder_version=”3.22.1″ text_orientation=”justified” header_text_align=”left” z_index_tablet=”500″]<\/p>\n

    Rapporten viser, hvilke kilder st\u00f8rstedelen af din trafik stammer fra. Kan du se, at organiske s\u00f8gninger giver meget trafik fra et bestemt land, b\u00f8r du overveje at f\u00e5 oversat din hjemmeside til det lands sprog, hvis det ikke allerede er tilf\u00e6ldet.<\/p>\n

    \u00a0<\/strong><\/p>\n

    Hvilket indhold er interessant for de forskellige lande?<\/h2>\n

    Hvis du beslutter dig for at overs\u00e6tte din hjemmeside til et andet sprog, kan du tage skridtet videre og unders\u00f8ge, hvilke af dine blogindl\u00e6g og andet indhold, der er mest interessant i de lande, hvor sproget tales. Med den information kan du udarbejde en indholdsstrategi, der kan optimere trafikken til din hjemmeside yderligere, og sikre at din m\u00e5lgruppe interesserer sig for dit indhold.<\/p>\n

    For at finde ud af hvilket indhold eller hvilke landingssider, der har de bedste resultater, skal du tilbage til Google Analytics:<\/p>\n

      \n
    1. G\u00e5 ind p\u00e5 rapporten \u201cAdf\u00e6rd\u201d under \u201dWebsiteindhold\u201d og v\u00e6lg \u201cAlle sider\u201d.<\/li>\n
    2. V\u00e6lg fanen \u201cSekund\u00e6r dimension\u201d og klik igen \u201cLand\u201d for at se, hvilke lande der giver trafik.<\/li>\n<\/ol>\n

      \u00a0<\/p>\n

      Det giver dig en id\u00e9 om, hvilke sider p\u00e5 din hjemmeside, der er popul\u00e6re for hvilket land.<\/p>\n

      \u00a0<\/p>\n

      [\/et_pb_text][et_pb_image _builder_version=”3.21.4″ src=”https:\/\/www.adhoc-translations.com\/wp-content\/uploads\/2018\/02\/trafik-adfaerd-websiteindhold-alle-sider-land.png” z_index_tablet=”500″ \/][et_pb_text _builder_version=”3.22.1″ text_orientation=”justified” header_text_align=”left” z_index_tablet=”500″]<\/p>\n

      Du skal imidlertid huske p\u00e5, at dette ikke er en ufejlbarlig metode til at finde frem til det sprog, du skal fokusere p\u00e5. Oprindelsesland mht. trafik h\u00e6nger ikke altid sammen med det talte sprog. Man kunne for eksempel forestille sig en person, som bor i USA, men som taler flydende spansk og derfor foretr\u00e6kker at bruge spansk frem for engelsk. Eller en person fra Canada, som foretr\u00e6kker at l\u00e6se p\u00e5 fransk i stedet for p\u00e5 engelsk.<\/p>\n

      Derfor kan de samtidig v\u00e6re en god id\u00e9 at unders\u00f8ge rapporten med \u201dsprog\u201d som Sekund\u00e6r Dimension i stedet for \u201dland\u201d, s\u00e5 den kommer til at se s\u00e5ledes ud:<\/p>\n

      [\/et_pb_text][et_pb_image _builder_version=”3.21.4″ src=”https:\/\/www.adhoc-translations.com\/wp-content\/uploads\/2018\/02\/trafik-adfaerd-websiteindhold-alle-sider-sprog.png” z_index_tablet=”500″ \/][et_pb_text _builder_version=”3.22.1″ text_orientation=”justified” header_text_align=”left” z_index_tablet=”500″]<\/p>\n

      \u00a0<\/p>\n

      S\u00c5DAN F\u00c5R DU OVERSAT DIT INDHOLD<\/h2>\n

      F\u00f8rst og fremmest vil vi frar\u00e5de, at du bruger Google Translate eller lignende gratis v\u00e6rkt\u00f8jer til overs\u00e6ttelsen af din hjemmeside. Det vil blot resultere i en mangelfuld og fejlagtig overs\u00e6ttelse. N\u00e5r du overs\u00e6tter din hjemmeside, er det nemlig vigtigt, at du leverer kvalitetsovers\u00e6ttelser af dit indhold, der appellerer til de bes\u00f8gende, hvis du gerne vil undg\u00e5, at de forlader siden igen.<\/p>\n

      Det er i stedet en god id\u00e9 at kontakte en\u00a0professionel udbyder af sprogtjenester<\/a>, som kan guide dig i valget af den bedste m\u00e5de at f\u00e5 oversat dit indhold p\u00e5.<\/p>\n

      N\u00e5r du v\u00e6lger at overs\u00e6tte indholdet p\u00e5 din hjemmeside, kan det samtidig v\u00e6re en god id\u00e9 at finde et plugin, som eksporterer teksterne og derefter reimporterer dem, n\u00e5r de er blevet oversat. Hvis du bruger WordPress, kan du finde nogle gode r\u00e5d om valg af det bedste plugin i denne engelske artikel:\u00a0https:\/\/winningwp.com\/best-multilingual-translation-plugins-for-wordpress\/<\/a><\/p>\n

      Foretager du j\u00e6vnligt mange \u00e6ndringer p\u00e5 din hjemmeside og tilf\u00f8jer ofte nyt indhold, der skal overs\u00e6ttes, kan den bedste l\u00f8sning v\u00e6re at v\u00e6lge\u00a0 SmartConnect<\/a>, som er en\u00a0API-integration\u00a0med dit CMS-system.<\/p>\n

      Dette g\u00f8r det muligt for dig at sende dit indhold til overs\u00e6ttelse med et enkelt museklik uden, du er n\u00f8dsaget til at kopiere og inds\u00e6tte \u2013 eller flytte en masse XML-filer frem og tilbage. N\u00e5r en overs\u00e6ttelse er f\u00e6rdig, kan du godkende den direkte i systemet, og den bliver automatisk integreret p\u00e5 din hjemmeside.<\/p>\n

      Lad os komme i gang med det samme!<\/strong><\/a><\/p>\n

      M\u00e5ske har du andre grunde til at overs\u00e6tte din hjemmeside eller dit indhold end at \u00f8ge trafikken, men uanset \u00e5rsagen er der ingen tvivl om, at overs\u00e6ttelse af din hjemmeside kan hj\u00e6lpe din virksomhed til at vokse.<\/p>\n

      \u00a0<\/p>\n

      [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_4″][et_pb_sidebar orientation=”right” area=”et_pb_widget_area_1″ _builder_version=”3.19.6″ text_orientation=”left” header_font_size=”21px” custom_margin=”||13px” custom_padding=”|0px||15px” custom_css_widget=”.et_pb_widget ul li {|| margin-bottom: 17px;|| border-bottom: 1px solid #666;|| padding-bottom: 11px;|| }” module_class=”blog-sidebar” \/][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> S\u00c5DAN \u00d8GER DU TRAFIKKEN P\u00c5 DIN HJEMMESIDE GENNEM OVERS\u00c6TTELSE AF INDHOLDET Har du nogensinde lavet en\u00a0Google-s\u00f8gning, klikket p\u00e5 en hjemmeside, konstateret, at den var p\u00e5 et andet sprog \u2013 […]<\/p>\n","protected":false},"author":898237,"featured_media":26579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

      Have you ever done a Google<\/u><\/a>\u00a0search, clicked on a website, saw it was in a different language, and then immediately bounced?<\/strong><\/p>

      I suppose you have. If you can\u2019t read the content, there is no point in staying on the site, indeed, most people will just leave and never think of returning.<\/p>

      However, you were driven to that site in some way, which means that you are also a traffic number that the site missed out on. This happens to many websites every day.<\/p>

      There is no doubt that if you aren\u2019t optimising your website for different languages, you could be missing out on tons of traffic.<\/p>

      So if you want to retain more traffic and even gain traffic, it\u2019s time to think about translating your content into different languages.<\/p>

      \u00a0<\/p>

      How do you find out where the traffic to your website is coming from?<\/strong><\/p>

      The first step when considering translating your content into different languages is to find out where your traffic is coming from.<\/p>

      The majority of Internet users do not come from English speaking countries, so maybe you should consider translating your website into English \u2014 that is if you don\u2019t want to miss out on traffic. In fact, countries like India and China are in the top of countries with the highest number of Internet users.<\/p>

      To see which countries generate traffic to you site, you need to check data from Google Analytics:<\/p>

      1. Navigate to the \u201cAcquisition\u201d report
        1. Select the \u201cChannels\u201d report under \u201cAll Traffic\u201d where you can see how much traffic is coming from direct, organic, paid, referral, etc.
          1. Select the \u201cSecondary dimension\u201d above the grouping which will allow you to dive deeper into the sources behind the traffic. From here, search \u201cCountry\u201d and select the option from the drop-down list.<\/li><\/ol><\/li><\/ol><\/li><\/ol>

            Now you can see where most of your traffic is coming from in terms of source. For example, if you notice that organic search is driving a lot of foreign traffic, you should consider optimising it for those languages.<\/p>

            However, if you notice that social media is big, you can start tagging that traffic to see exactly where the clicks are coming from. This maximises traffic by making it appealing and readable for any visitor.<\/p>

            If translating all of your content seems like too much work or if you translation budget doesn\u2019t allow it, you can always opt to optimise your top-performing content. It could be a blog post that is bringing in most of your traffic or that is important to your business or it could be a specific landing page. This will generate the biggest return on investment in terms of time spent.<\/p>

            To find out what content or which landing pages are performing the best, you should go back to Google Analytics:<\/p>

            1. Navigate to the \u201cBehaviour\u201d report under \u201cAll Pages\u201d
              1. Select the secondary dimension tab and again click \u201cCountry\u201d to see what countries are driving traffic.<\/li><\/ol><\/li><\/ol>

                This will give you an idea of what popular pages on your site might be driving foreign traffic.<\/p>

                However, you must keep in mind that this isn\u2019t a foolproof system to identify the language you should focus on. Country of origin in terms of traffic doesn\u2019t always correlate with the language spoken. As an example, someone could be living in the United States but be fluent in Spanish and prefer using that language to English. Or someone could be from Canada and prefer to use read in French instead of English.<\/p>

                So even if you notice that your traffic is mostly from a specific region, it could be a good idea to translate your content into multiple languages.<\/p>

                \u00a0<\/p>

                How to translate your content?<\/strong><\/p>

                It\u2019s a good idea to contact a professional Language Service Provider<\/u><\/a> that can guide you in choosing the best and most cost and time-saving way to translate your content.<\/p>

                If you chose to translate all content on your website, it might be a good idea to opt for at plugin so that you can export the texts and then reimport them after translation. If you use WordPress you can find some good advice in choosing the best plugin in this article: http:\/\/www.wpbeginner.com\/showcase\/9-best-translation-plugins-for-wordpress-websites\/<\/a><\/p>

                However, if you regularly make many changes to your website and often add new content that needs to be translated, the best solution might be to opt for an API integration<\/u><\/a> with your CMS system.<\/p>

                This will allow you to send your content for translation with a single mouse click, without having to copy-paste or moving a lot of XML files back and forth. Once a translation has been completed, you can approve it directly in the system and it will be automatically be integrated on your site.<\/p>

                We advice against using the free Google translator plugin on your site since you need to deliver quality translations of your content that are appealing and adapted to all your visitors if you don\u2019t want visitors to bounce from your site..<\/p>

                Let\u2019s get started today<\/u>!<\/a><\/p>

                You might have other reasons to want to translate your website or content than to increase traffic, but no matter your reason, there is no doubt that translating you website can help grow your business.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-21173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\n\u00d8g trafikken til dit website ved at overs\u00e6tte dit indhold<\/title>\n<meta name=\"description\" content=\"Hvis et website ikke er p\u00e5 den bes\u00f8gendes sprog er der stor chance for, at de forlader det igen. 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