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[\/et_pb_text][et_pb_post_title title=”off” author=”off” categories=”off” comments=”off” featured_image=”off” text_color=”light” _builder_version=”3.19.6″ meta_text_color=”#aaaaaa” meta_font_size=”13″ custom_margin=”0px|||” custom_padding=”0px|||” global_colors_info=”{}”][\/et_pb_post_title][et_pb_text _builder_version=”3.27.4″ header_text_align=”left” text_orientation=”justified” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n
Selvom engelsk er et af de mest popul\u00e6re lingua franca\u2019er i verden, er det stadig klogt at overs\u00e6tte al jeres skriftlige kommunikation til kundernes eget sprog.<\/p>\n
Statistikkerne viser, at det giver st\u00f8rre tillid at henvende sig til sine kunder p\u00e5 deres eget sprog, og n\u00e5r man g\u00f8r dette, f\u00e5r man flere kundeemner og mere salg.<\/p>\n
Her er nogle grunde til, hvorfor virksomheder \u2013 i det mindste dem, der har fat i den lange ende \u2013 burde bruge overs\u00e6ttelse.<\/p>\n
\u00a0<\/p>\n
I en unders\u00f8gelse med titlen \u201cCan\u2019t Read, Won\u2019t Buy: Why Language Matters on Global Websites<\/a>\u201d, opdagede man, at n\u00e5r forbrugerne blev spurgt om deres k\u00f8b af mindre h\u00e5ndgribelige produkter som rejser og underholdning (fx flybilletter, reservationer af udlejningsbiler, hotelbookinger osv.) samt bankforretninger, forsikring og andre finansielle serviceydelser, svarede fire ud af fem, at de foretrak henvendelser p\u00e5 deres eget sprog.<\/p>\n \u00a0<\/p>\n F\u00f8rende virksomheder har opdaget, at n\u00e5r de betjener deres kunder p\u00e5 deres modersm\u00e5l, opbygger de tillid og brandloyalitet \u2013 dette bliver til tilbagevendende kunder og mere salg.<\/p>\n I unders\u00f8gelsen gav tre ud af fire forbrugere udtryk for, at \u201cJeg er mere tilb\u00f8jelig til at k\u00f8be det samme m\u00e6rke igen, hvis eftersalget foreg\u00e5r p\u00e5 mit eget sprog.\u201d<\/p>\n \u00a0<\/p>\n If\u00f8lge\u00a0Babbel<\/a>\u00a0er der omkring 1,5 milliard af verdens 7,5 milliarder mennesker, der taler engelsk (det er 20 % af jordens befolkning), og kun 360 millioner af dem har engelsk som modersm\u00e5l.<\/p>\n Det betyder, at virksomheder, som udelukkende bruger engelsk i deres marketing, g\u00e5r glip af en masse indtjeningsmuligheder ved kun at fokusere p\u00e5 20 % af markedet.<\/p>\n Derfor er brug af overs\u00e6ttelse virksomhedernes eneste vej til at komme i kontakt med og appellere til de 6 milliarder mennesker, som ikke taler engelsk (80 % af jordens befolkning).<\/p>\n Og det er her, virksomhederne virkelig kan udvide markedet \u2013 og dermed deres fortjeneste.<\/p>\n Vil du opbygge tillid hos dine udenlandske kunder og f\u00e5 mere salg? S\u00e5 kontakt os p\u00e5\u00a0info@adhoc-translations.com<\/a>. At hj\u00e6lpe dig med at tale dine kunders sprog er det, vi er bedst til.<\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_sidebar orientation=”right” area=”et_pb_widget_area_1″ module_class=”blog-sidebar” _builder_version=”3.19.6″ header_font_size=”21px” text_orientation=”left” custom_margin=”||13px” custom_padding=”|0px||15px” custom_css_widget=”.et_pb_widget ul li {|| margin-bottom: 17px;|| border-bottom: 1px solid #666;|| padding-bottom: 11px;|| }” global_colors_info=”{}”][\/et_pb_sidebar][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|” _builder_version=”3.26.3″ custom_margin=”0px|||” custom_padding=”0px||0px|” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_module=”28650″ global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_2,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”3.26.3″ background_color=”#222222″ custom_padding=”|||50px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.adhoc-translations.com\/wp-content\/uploads\/2017\/04\/forfatter-blogindlaeg.png” align=”center” _builder_version=”3.26.3″ max_width=”60%” max_width_tablet=”” max_width_phone=”90%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”-50px|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_text_color=”#ffffff” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n PERNILLE MALLING FREDERIKSEN<\/strong> [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Although English is one of the most popular lingua franca in the world, it is still wise to translate all your communication into your customers\u2019 native language. Although English is one of the most popular lingua franca in the world, it is still wise to translate all your communication into your customers\u2019 native language.<\/p> Statistics has shown that addressing customers in their own language builds more trust, and in so doing, increases leads and sales.<\/p> Here are a few reasons why businesses ought to use translation \u2013 at least for the smart ones.<\/p> 3 Reasons Why Smart Businesses Use Translation Services<\/strong><\/p>2. AT OVERS\u00c6TTE TIL SINE KUNDER GIVER TILLID OG BRANDLOYALITET<\/h3>\n
3. SPROGLIG MANGFOLDIGHED ER KOMMET FOR AT BLIVE<\/h3>\n
Skrevet af<\/h4>\n
Head of Global Communications & Marketing<\/p>\n
\nStatistics has shown that addressing customers in their own language builds more trust, and in so doing, increases leads and sales.
\nHere are a few reasons why businesses ought to use translation \u2013 at least for the smart ones.<\/p>\n","protected":false},"author":898237,"featured_media":11087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"