{"id":12076,"date":"2018-04-26T00:00:00","date_gmt":"2018-04-25T22:00:00","guid":{"rendered":"https:\/\/www.adhoc-translations.com\/3-raisons-pour-lesquelles-les-entreprises-intelligentes-utilisent-des-services-de-traduction\/"},"modified":"2019-08-05T11:18:38","modified_gmt":"2019-08-05T09:18:38","slug":"3-raisons-pour-lesquelles-les-entreprises-intelligentes-utilisent-des-services-de-traduction","status":"publish","type":"post","link":"https:\/\/www.adhoc-translations.com\/fr\/blog\/3-raisons-pour-lesquelles-les-entreprises-intelligentes-utilisent-des-services-de-traduction\/","title":{"rendered":"3\u00a0raisons pour lesquelles les entreprises intelligentes utilisent des services de traduction"},"content":{"rendered":"

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3\u00a0raisons pour lesquelles les entreprises intelligentes utilisent des services de traduction<\/h1>\n

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Bien que l\u2019anglais soit l\u2019une des ligua franca les plus populaires dans le monde, il est toujours sage de traduire toutes vos communications dans la langue maternelle de vos clients.<\/p>\n

Les statistiques ont montr\u00e9 que le fait de s\u2019adresser aux clients dans leur propre langue renforce la confiance et, ce faisant, augmente le nombre de clients potentiels et les ventes.<\/p>\n

Voici quelques raisons pour lesquelles les entreprises devraient utiliser la traduction \u2013 au moins pour les plus intelligentes.<\/p>\n

\u00a0<\/p>\n

1. 20 % DES CONSOMMATEURS, TOUS MARCH\u00c9S CONFONDUS, PR\u00c9F\u00c8RENT \u00caTRE SERVIS DANS LEUR LANGUE MATERNELLE<\/h3>\n

On a d\u00e9couvert dans une \u00e9tude intitul\u00e9e\u00a0: \u00ab\u00a0Can\u2019t Read, Won\u2019t Buy: Why Language Matters on Global Websites<\/a>\u00a0\u00bb que lorsqu\u2019on a interrog\u00e9 les consommateurs sur leurs achats de produits moins tangibles comme les voyages et les divertissements (par ex. billets d\u2019avion, r\u00e9servations de voiture de location, r\u00e9servations d\u2019h\u00f4tel, etc.) et les services bancaires, d\u2019assurance et autres services financiers, quatre personnes sur cinq ont r\u00e9pondu qu\u2019ils aimeraient que l\u2019on s\u2019adresse \u00e0 eux dans leur langue maternelle.<\/p>\n

\u00a0<\/p>\n

2. LA FOURNITURE DE SERVICES DE TRADUCTION AUX CLIENTS RENFORCE LA CONFIANCE ET LA FID\u00c9LIT\u00c9 \u00c0 LA MARQUE<\/h3>\n

Les chefs d\u2019entreprise ont remarqu\u00e9 que lorsqu\u2019ils servent leurs clients dans leur langue maternelle, ils renforcent la confiance et la fid\u00e9lit\u00e9 \u00e0 la marque, ce qui se traduit par des clients fid\u00e8les et une augmentation des ventes.<\/p>\n

Lors de l\u2019enqu\u00eate, 3\u00a0consommateurs sur\u00a04 ont convenu que \u00ab\u00a0Je suis plus susceptible d\u2019acheter \u00e0 nouveau la m\u00eame marque si le service apr\u00e8s-vente est dans ma propre langue\u00a0\u00bb.<\/p>\n

\u00a0<\/p>\n

3. LA DIVERSIT\u00c9 LINGUISTIQUE EST L\u00c0 POUR DURER<\/h3>\n

Selon\u00a0Babbel<\/a>, sur les quelque 7,5\u00a0milliards d\u2019habitants de la plan\u00e8te, environ 1,5\u00a0milliard d\u2019entre eux parlent anglais (soit 20\u00a0% de la population mondiale), et seulement 360\u00a0millions ont l\u2019anglais comme langue maternelle.<\/p>\n

Cela signifie que les entreprises qui n\u2019utilisent que l\u2019anglais dans leur marketing perdent au change, en ne se concentrant que sur 20\u00a0% du march\u00e9.<\/p>\n

Par cons\u00e9quent, la seule fa\u00e7on pour les entreprises d\u2019atteindre et d\u2019attirer les 6\u00a0milliards de personnes qui ne parlent pas anglais (80\u00a0% de la population de la terre), serait d\u2019utiliser la traduction.<\/p>\n

Ce n\u2019est qu\u2019\u00e0 ce moment-l\u00e0 qu\u2019elles peuvent vraiment \u00e9largir leur march\u00e9 et, ce faisant, augmenter leurs profits.<\/p>\n

Vous voulez fid\u00e9liser vos clients \u00e9trangers et augmenter vos ventes\u00a0? Alors n\u2019h\u00e9sitez pas \u00e0 nous contacter \u00e0 l\u2019adresse\u00a0info@adhoc-translations.com<\/a>. Vous aider \u00e0 parler dans la langue de vos clients est ce que nous faisons de mieux.<\/p>\n

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\u00c9crit par<\/h4>\n

PERNILLE MALLING FREDERIKSEN<\/strong>
\nHead of Global Communications & Marketing<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ global_parent=\u00a0\u00bb28657″ custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Bien que l’anglais soit l’une des ligua franca les plus populaires dans le monde, il est toujours sage de traduire toutes vos communications dans la langue maternelle de vos clients.<\/p>\n

Les statistiques ont montr\u00e9 que le fait de s’adresser aux clients dans leur propre langue renforce la confiance et, ce faisant, augmente le nombre de clients potentiels et les ventes.<\/p>\n

Voici quelques raisons pour lesquelles les entreprises devraient utiliser la traduction – au moins pour les plus intelligentes.<\/p>\n","protected":false},"author":898233,"featured_media":11088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Although English is one of the most popular lingua franca in the world, it is still wise to translate all your communication into your customers\u2019 native language.<\/p>

Statistics has shown that addressing customers in their own language builds more trust, and in so doing, increases leads and sales.<\/p>

Here are a few reasons why businesses ought to use translation \u2013 at least for the smart ones.<\/p>

3 Reasons Why Smart Businesses Use Translation Services<\/strong><\/p>

  1. 20% of consumers, across all markets, prefer to be served in their native language.<\/strong><\/li><\/ol>

    In a study titled \u201cCan\u2019t Read, Won\u2019t Buy: Why Language Matters on Global Websites<\/a>\u201d, it was discovered that when consumers were asked about their purchases of less tangible products such as travel and entertainment (e.g. airline tickets, rental car reservations, hotel bookings, etc.), and banking, insurance and other financial services, four out of five responded that they\u2019d like to be addressed in their native language.<\/p>

    1. Providing translation services to customers builds trust and brand loyalty.<\/strong><\/li><\/ol>

      Business leaders have noticed that when they serve their customers in their native language, they build trust and brand loyalty - this translates into repeat customers and increased sales.<\/p>

      When surveyed, 3 out of 4 consumers agreed that \u201cI am more likely to purchase the same brand again if the after-sales are in my own language.\u201d<\/p>

      1. Language diversity is here to stay<\/strong><\/li><\/ol>

        According to Babbel<\/a>, out of the world\u2019s approximately 7.5 Billion inhabitants, roughly 1.5 Billion of them speak English (that\u2019s 20% of the earth\u2019s population), and only 360 million of them speak it as their first language.<\/p>

        This means that businesses which only use English in their marketing are leaving a lot of money on the table, by focusing only on 20% of the market.<\/p>

        Therefore, the only way for businesses to reach and appeal to the 6 Billion people who don\u2019t speak English (80% of the earth\u2019s population), would be to use translation.<\/p>

        It\u2019s only then that they can really broaden their market reach and in so doing, increase their profits.<\/p>

        Want to build customer loyalty with your foreign customers and increase sales? Then please get in touch with us at info@adhoc-translations.com<\/a>. Helping you speak in your customers\u2019 language is what we do best.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-12076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\n3\u00a0raisons pour les entreprises d\u2019utiliser des traductions<\/title>\n<meta name=\"description\" content=\"Les statistiques d\u00e9montrent que s\u2019adresser aux clients dans leur langue renforce la confiance et la r\u00e9ussite commerciale. 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