{"id":15915,"date":"2018-10-26T14:59:08","date_gmt":"2018-10-26T12:59:08","guid":{"rendered":"https:\/\/www.adhoc-translations.com\/?p=15915"},"modified":"2020-01-20T12:01:20","modified_gmt":"2020-01-20T11:01:20","slug":"seo-lar-dig-att-tala-sokmotorernas-sprak-i-alla-lander","status":"publish","type":"post","link":"https:\/\/www.adhoc-translations.com\/sv\/blog\/seo-lar-dig-att-tala-sokmotorernas-sprak-i-alla-lander\/","title":{"rendered":"SEO \u2013 l\u00e4r dig att tala s\u00f6kmotorernas spr\u00e5k (i alla l\u00e4nder)"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#f3f3f3″ transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%”][et_pb_row custom_padding_last_edited=”on|tablet” module_class=”move-up-row text-padding” _builder_version=”3.25″ background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|15px|0px|15px” custom_padding_tablet=”||0px|” custom_padding_phone=””][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.11″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” custom_margin=”||60px|” custom_padding=”|25px||25px” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” z_index_tablet=”500″ hover_enabled=”0″ use_border_color=”off” border_style=”solid”]<\/p>\n

Alla kalla SEO f\u00f6r s\u00f6kmotorernas spr\u00e5k \u00e4r kanske att \u00f6verdriva en smula, men som bekant kan det bli l\u00e4ttare att f\u00f6rst\u00e5 n\u00e4r man tar till \u00f6verdrifter. Om du vill n\u00e5 ut till din m\u00e5lgrupp med dina hemsidestexter oavsett marknad och spr\u00e5k \u00e4r det viktigt att du talar s\u00f6kmotorernas spr\u00e5k. Med det h\u00e4r blogginl\u00e4gget vill vi ge dig en grundl\u00e4ggande f\u00f6rst\u00e5else f\u00f6r hur du kan g\u00f6ra dina texter till bra SEO-texter.<\/p>\n

 <\/p>\n

Vad \u00e4r SEO?<\/h2>\n

SEO kan ses som en paraplyterm som omfattar en rad olika delar. Dessa delar kan delas upp i off-site och on-site. Off-site SEO omfattar omr\u00e5den s\u00e5som att skapa l\u00e4nkar, omn\u00e4mnanden och sociala medier, medan on-site SEO omfattar det som kan kallas teknisk SEO samt s\u00f6kordsoptimering av texter.<\/p>\n

I det h\u00e4r blogginl\u00e4gget t\u00e4nkte vi fokusera p\u00e5 s\u00f6kordsoptimering av dina hemsidestexter, och vi kommer d\u00e4rf\u00f6r inte att g\u00e5 n\u00e4rmare in p\u00e5 off-site SEO eller teknisk SEO.<\/p>\n

\"\"<\/a><\/p>\n

T\u00e4nk p\u00e5 detta innan<\/em> du skriver en SEO-text till din hemsida<\/h2>\n

En SEO-text till din hemsida kan vara b\u00e5de dina produkt-\/tj\u00e4nstesidor, din startsida eller kanske ett blogginl\u00e4gg. Det de har gemensamt \u00e4r att du g\u00e4rna vill att din m\u00e5lgrupp hittar dem via s\u00f6kmotorerna. Det viktigaste i det h\u00e4r sammanhanget \u00e4r d\u00e4rf\u00f6r att du hittar det s\u00f6kord som din m\u00e5lgrupp \u00e4r mest ben\u00e4gen att s\u00f6ka p\u00e5 n\u00e4r de letar efter det du erbjuder.<\/p>\n

F\u00f6r att komma fram till det finns det en rad olika verktyg, d\u00e4r Google Ads-verktyget S\u00f6kordsplaneraren bara \u00e4r ett av dem. F\u00f6r att kunna f\u00e5 en ordentlig inblick i s\u00f6korden med verktyget S\u00f6kordsplaneraren ska du emellertid t\u00e4nka p\u00e5 att du m\u00e5ste ha ett Google Ads-konto med aktiva annonskampanjer. Om du inte har det finns det lyckligtvis andra verktyg som \u00e4r lika bra. Gemensamt f\u00f6r dem alla \u00e4r dock att du m\u00e5ste betala f\u00f6r att kunna anv\u00e4nda dem.<\/p>\n

Om du samarbetar med en SEO-byr\u00e5 kan du f\u00f6retr\u00e4desvis be dem att g\u00f6ra en s\u00f6kordsanalys, eftersom de garanterat har tillg\u00e5ng till ett eller flera av dessa verktyg.<\/p>\n

Vid en s\u00f6kordsanalys anger du sj\u00e4lv f\u00f6rslag i verktyget p\u00e5 vad du tror att din m\u00e5lgrupp kan t\u00e4nkas s\u00f6ka p\u00e5 n\u00e4r de letar efter det du erbjuder. N\u00e4r du har angett ett s\u00f6kord f\u00e5r du information om hur m\u00e5nga s\u00f6kningar det g\u00f6rs p\u00e5 dem per m\u00e5nad, samt f\u00f6rslag p\u00e5 andra s\u00f6kord som liknar dina. (Kom ih\u00e5g att verktyget trots allt bara \u00e4r en maskin, och d\u00e4rf\u00f6r \u00e4r en del av de f\u00f6reslagna s\u00f6korden fr\u00e5n verktyget inte alltid meningsfulla i f\u00f6rh\u00e5llande till det du har att erbjuda.)<\/p>\n

De s\u00f6kord som det g\u00f6rs flest s\u00f6kningar p\u00e5, och som matchar det du erbjuder, \u00e4r som regel de b\u00e4sta s\u00f6korden som du b\u00f6r inrikta dig p\u00e5. Men kom ih\u00e5g att inte v\u00e4lja alltf\u00f6r breda s\u00f6kord. Om du exempelvis s\u00e4ljer LED-lampor f\u00f6r utomhusbruk \u00e4r det ingen bra id\u00e9 att inrikta sig p\u00e5 s\u00f6kordet \u201cgl\u00f6dlampor\u201d. F\u00f6r det f\u00f6rsta \u00e4r det alldeles f\u00f6r brett och kan d\u00e4rf\u00f6r omfatta en m\u00e4ngd olika produkter. F\u00f6r det andra \u00e4r det inte tillr\u00e4ckligt specifikt med avseende p\u00e5 det du s\u00e4ljer, och kommer d\u00e4rf\u00f6r inte heller att n\u00e5 ut till den m\u00e5lgrupp som \u00e4r ute efter just dina produkter.<\/p>\n

 <\/p>\n

T\u00e4nk p\u00e5 detta medan <\/em>du skriver en SEO-text till din hemsida<\/h2>\n

N\u00e4r du har valt s\u00f6kord \u00e4r det dags att infoga dem i din SEO-text.<\/p>\n

F\u00f6rr i tiden gick Google mycket p\u00e5 s\u00f6kordsdensitet i SEO-texterna, dvs. procentsatsen f\u00f6r hur ofta ett s\u00f6kord anv\u00e4nds i en text i f\u00f6rh\u00e5llande till textens l\u00e4ngd.\u00a0D\u00e5 l\u00f6d rekommendationerna att s\u00e5 mycket som fem procent av texten skulle best\u00e5 av sj\u00e4lva s\u00f6kordet, men du kan ju sj\u00e4lv f\u00f6rest\u00e4lla dig hur irriterande en s\u00e5dan text skulle vara att l\u00e4sa. Nu tittar Google i\u00a0st\u00e4llet p\u00e5 hela inneh\u00e5llet, d\u00e4ribland vilka ord du anv\u00e4nder f\u00f6rutom sj\u00e4lva s\u00f6kordet. S\u00f6kordsdensitet \u00e4r d\u00e4rf\u00f6r inte n\u00e5got de fokuserar p\u00e5 l\u00e4ngre. I st\u00e4llet har Google b\u00f6rjat titta n\u00e4rmare p\u00e5 LSI (Latent Semantic Indexing), som f\u00f6rutom s\u00f6kordet ocks\u00e5 fokuserar p\u00e5 synonymer och relaterade ord.<\/p>\n

Trots detta \u00e4r det \u00e4nd\u00e5 en bra tumregel att du t\u00e4nker p\u00e5 att ta med det valda s\u00f6kordet i best\u00e4md form i cirka 1,5 – 2,5 procent av texten, men inte mer \u00e4n s\u00e5. Faktum \u00e4r att det \u00e4r lika viktigt att se upp s\u00e5 att s\u00f6kordet inte n\u00e4mns f\u00f6r m\u00e5nga g\u00e5nger i en text eftersom det d\u00e5 i Googles \u00f6gon kan framst\u00e5 som \u201ckeyword stuffing\u201d (en metod man tidigare anv\u00e4nde f\u00f6r att n\u00e4mna s\u00f6kordet s\u00e5 m\u00e5nga g\u00e5nger som m\u00f6jligt i en text), vilket kan leda till en d\u00e5lig placering i s\u00f6kmotorerna. Om det n\u00e4mns f\u00f6r m\u00e5nga g\u00e5nger i f\u00f6rh\u00e5llande till ovanst\u00e5ende tumregel b\u00f6r du inrikta dig p\u00e5 att ers\u00e4tta s\u00f6kordet med synonymer eller liknande s\u00f6kord, p\u00e5 de st\u00e4llen d\u00e4r det faller sig naturligt.<\/p>\n

 <\/p>\n

T\u00e4nk p\u00e5 detta n\u00e4r du l\u00e5ter \u00f6vers\u00e4tta din f\u00e4rdiga SEO-texter till andra spr\u00e5k<\/h2>\n

N\u00e4r din SEO-text \u00e4r f\u00e4rdig och du ska l\u00e5ta \u00f6vers\u00e4tta den till dina andra marknader r\u00e4cker det inte med att bara direkt\u00f6vers\u00e4tta det s\u00f6kord som du har kommit fram till p\u00e5 svenska till de andra spr\u00e5ken. Eftersom alla spr\u00e5k och kulturer skiljer sig \u00e5t \u00e4r det inte ovanligt att det i andra l\u00e4nder g\u00f6rs fler s\u00f6kningar p\u00e5 ett annat s\u00f6kord som sammanfaller med det du erbjuder. F\u00f6r samma produkt kan det h\u00e4nda att man i Sverige s\u00f6ker mer p\u00e5 \u201cLED-lampor\u201d, medan man i England kanske s\u00f6ker oftare p\u00e5 \u201clysdiodlampor\u201d (naturligtvis \u00f6versatt till engelska).<\/p>\n

D\u00e4rf\u00f6r \u00e4r det alltid bra att g\u00f6ra en s\u00f6kordsanalys f\u00f6r varje spr\u00e5k som du ska l\u00e5ta \u00f6vers\u00e4tta dina texter till.<\/p>\n

Om du h\u00e4danefter f\u00f6ljer ovanst\u00e5ende riktlinjer n\u00e4r du skriver dina SEO-texter \u00e4r det mycket st\u00f6rre chans att din m\u00e5lgrupp hittar det du erbjuder via din hemsida, oavsett vilket spr\u00e5k du vill n\u00e5 ut till dem p\u00e5.<\/p>\n

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Alla kalla SEO f\u00f6r s\u00f6kmotorernas spr\u00e5k \u00e4r kanske att \u00f6verdriva en smula, men som bekant kan det bli l\u00e4ttare att f\u00f6rst\u00e5 n\u00e4r man tar till \u00f6verdrifter. Om du vill n\u00e5 […]<\/p>\n","protected":false},"author":898237,"featured_media":20706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-15915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nS\u00e5 h\u00e4r anv\u00e4nder du SEO f\u00f6r att n\u00e5 ut till dina marknader\/spr\u00e5k<\/title>\n<meta name=\"description\" content=\"I det h\u00e4r blogginl\u00e4gget ger vi dig v\u00e4gledning om hur du kan anv\u00e4nda dig av s\u00f6kordsoptimering av dina hemsidestexter n\u00e4r du \u00e4r verksam p\u00e5 flera marknader.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-translations.com\/sv\/blog\/seo-lar-dig-att-tala-sokmotorernas-sprak-i-alla-lander\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e5 h\u00e4r anv\u00e4nder du SEO f\u00f6r att n\u00e5 ut till dina marknader\/spr\u00e5k\" \/>\n<meta property=\"og:description\" content=\"I det h\u00e4r blogginl\u00e4gget ger vi dig v\u00e4gledning om hur du kan anv\u00e4nda dig av s\u00f6kordsoptimering av dina hemsidestexter n\u00e4r du \u00e4r verksam p\u00e5 flera marknader.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adhoc-translations.com\/sv\/blog\/seo-lar-dig-att-tala-sokmotorernas-sprak-i-alla-lander\/\" \/>\n<meta property=\"og:site_name\" content=\"AdHoc Translations\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdHocTranslations\/\" \/>\n<meta property=\"article:published_time\" 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