Det har du s\u00e4kert gjort n\u00e5gon g\u00e5ng. Om hemsidan inte \u00e4r p\u00e5 v\u00e5rt modersm\u00e5l l\u00e4mnar de flesta sidan och hittar en annan hemsida som uppfyller deras syfte. Men samtidigt hamnade du p\u00e5 sidan av en anledning, och det betyder att du ocks\u00e5 \u00e4r en del av den trafik som den aktuella hemsidan gick miste om. Det h\u00e4r r\u00e5kar m\u00e5nga hemsidor ut f\u00f6r varje dag. Om du inte optimerar din hemsida f\u00f6r olika spr\u00e5k \u00e4r det inget tvivel om att du riskerar att missa massor av trafik som annars hade varit relevant. Om du vill uppr\u00e4tth\u00e5lla eller till och med \u00f6ka m\u00e4ngden trafik \u00e4r det dags att fundera p\u00e5 att \u00f6vers\u00e4tta hemsidans inneh\u00e5ll till dina eventuella nya marknaders spr\u00e5k.<\/p>\n
<\/p>\n
HUR TAR DU REDA P\u00c5 VAR TRAFIKEN TILL DIN HEMSIDA KOMMER IFR\u00c5N?<\/h3>\n
Det f\u00f6rsta steget n\u00e4r du funderar p\u00e5 att l\u00e5ta \u00f6vers\u00e4tta din hemsidas inneh\u00e5ll till olika spr\u00e5k \u00e4r att ta reda p\u00e5 var trafiken kommer ifr\u00e5n.<\/p>\n
- \n
- \u00d6ppna rapporten \u201cF\u00f6rv\u00e4rv\u201d<\/li>\n
- V\u00e4lj rapporten \u201cKanaler\u201d under \u201cAll trafik\u201d, d\u00e4r du kan se vad som \u00e4r direkt trafik, organisk trafik, betald trafik, h\u00e4nvisningstrafik osv.<\/li>\n
- V\u00e4lj \u201cSekund\u00e4r dimension\u201d ovanf\u00f6r gruppen, d\u00e4r du kan f\u00e5 mer detaljerad information om k\u00e4llorna bakom trafiken. S\u00f6k p\u00e5 \u201cLand\u201d och v\u00e4lj det aktuella landet i rullgardinsmenyn.<\/li>\n<\/ol>\n
![\"\"](\"https:\/\/cdn.statically.io\/img\/www.adhoc-translations.com\/wp-content\/uploads\/2018\/02\/trafik-anskaffelse-kanaler-land.png?quality=100&f=auto\")
<\/strong><\/p>\nI rapporten visas vilka k\u00e4llor som merparten av din trafik kommer ifr\u00e5n. Om du ser att organiska s\u00f6kningar ger mycket trafik fr\u00e5n ett visst land b\u00f6r du \u00f6verv\u00e4ga att l\u00e5ta \u00f6vers\u00e4tta din hemsida till det landets spr\u00e5ket, om du inte redan har gjort det.<\/p>\n
\u00a0<\/strong><\/p>\n
\u00a0<\/strong><\/p>\n
VILKET INNEH\u00c5LL \u00c4R INTRESSANT F\u00d6R DE OLIKA L\u00c4NDERNA?<\/h3>\n
Om du best\u00e4mmer dig f\u00f6r att l\u00e5ta \u00f6vers\u00e4tta din hemsida till ett annat spr\u00e5k kan du ta ytterligare ett steg och unders\u00f6ka vilka av dina blogginl\u00e4gg och annat inneh\u00e5ll som \u00e4r mest intressant i det land d\u00e4r spr\u00e5ket talas. Med den informationen i bagaget kan du utarbeta en inneh\u00e5llsstrategi, som kan optimera trafiken till din hemsida ytterligare och se till att din m\u00e5lgrupp intresserar sig f\u00f6r ditt inneh\u00e5ll.<\/p>\n
<\/p>\n
F\u00f6r att ta reda p\u00e5 vilket inneh\u00e5ll eller vilka landningssidor som har b\u00e4st resultat ska du g\u00e5 tillbaka till Google Analytics:<\/p>\n
- \n
- \u00d6ppna rapporten \u201cBeteende\u201d under \u201cWebbplatsinneh\u00e5ll\u201d och v\u00e4lj \u201cAlla sidor\u201d.<\/li>\n
- V\u00e4lj fliken \u201cSekund\u00e4r dimension\u201d och klicka \u00e5terigen p\u00e5 \u201cLand\u201d f\u00f6r att se vilka l\u00e4nder som ger dig trafik. Det ger dig en uppfattning om vilka sidor p\u00e5 din hemsida som \u00e4r popul\u00e4ra f\u00f6r vilket land.<\/li>\n<\/ol>\n
![\"\"](\"https:\/\/cdn.statically.io\/img\/www.adhoc-translations.com\/wp-content\/uploads\/2018\/02\/trafik-adfaerd-websiteindhold-alle-sider-land.png?quality=100&f=auto\")
<\/p>\n\u00a0<\/strong>Du ska dock komma ih\u00e5g att detta inte \u00e4r en ofelbar metod f\u00f6r att komma fram till vilket spr\u00e5k du b\u00f6r fokusera p\u00e5. Ursprungsland och trafik h\u00e4nger inte alltid ihop med det talade spr\u00e5ket. Man kan till exempel f\u00f6rest\u00e4lla sig en person som bor i USA, men som talar flytande spanska och d\u00e4rf\u00f6r f\u00f6redrar att anv\u00e4nda spanska i\u00a0st\u00e4llet f\u00f6r engelska. Eller en person fr\u00e5n Kanada som f\u00f6redrar att l\u00e4sa p\u00e5 franska i st\u00e4llet f\u00f6r p\u00e5 engelska.<\/p>\n
D\u00e4rf\u00f6r kan det samtidigt vara en bra id\u00e9 att unders\u00f6ka rapporten med \u201cspr\u00e5k\u201d som Sekund\u00e4r dimension i\u00a0st\u00e4llet f\u00f6r \u201cland\u201d, som d\u00e5 kommer att se ut s\u00e5 h\u00e4r:<\/p>\n
![\"\"](\"https:\/\/cdn.statically.io\/img\/www.adhoc-translations.com\/wp-content\/uploads\/2018\/02\/trafik-adfaerd-websiteindhold-alle-sider-sprog.png?quality=100&f=auto\")
<\/strong><\/p>\n\u00a0<\/h3>\n
S\u00c5 L\u00c5TER DU \u00d6VERS\u00c4TTA DITT INNEH\u00c5LL<\/h3>\n
F\u00f6rst och fr\u00e4mst vill vi avr\u00e5da dig fr\u00e5n att anv\u00e4nda Google Translate eller liknande gratisverktyg f\u00f6r att \u00f6vers\u00e4tta din hemsida. Det resulterar bara i en bristf\u00e4llig och felaktig \u00f6vers\u00e4ttning. N\u00e4r du \u00f6vers\u00e4tter din hemsida \u00e4r det n\u00e4mligen viktigt att du tillhandah\u00e5ller en kvalitets\u00f6vers\u00e4ttning av ditt inneh\u00e5ll som tilltalar bes\u00f6karna, om du vill f\u00f6rs\u00e4kra dig om att de inte l\u00e4mnar sidan igen.<\/p>\n
I st\u00e4llet \u00e4r det en bra id\u00e9 att kontakta en professionell leverant\u00f6r av spr\u00e5ktj\u00e4nster<\/a>, som kan v\u00e4gleda dig n\u00e4r det g\u00e4ller att v\u00e4lja det b\u00e4sta s\u00e4ttet att l\u00e5ta \u00f6vers\u00e4tta ditt inneh\u00e5ll.<\/p>\n
N\u00e4r du v\u00e4ljer att \u00f6vers\u00e4tta inneh\u00e5llet p\u00e5 din hemsida kan det samtidigt vara en bra id\u00e9 att hitta ett insticksprogram som kan exportera texterna och sedan importera dem p\u00e5 nytt, n\u00e4r de har blivit \u00f6versatta. Om du anv\u00e4nder WordPress kan du hitta n\u00e5gra goda r\u00e5d om hur du v\u00e4ljer det b\u00e4sta insticksprogrammet i den h\u00e4r engelska artikeln:\u00a0https:\/\/www.wpbeginner.com\/showcase\/9-best-translation-plugins-for-wordpress-websites\/<\/a><\/p>\n
Om du regelbundet g\u00f6r \u00e4ndringar p\u00e5 din hemsida och ofta l\u00e4gger till nytt inneh\u00e5ll som ska \u00f6vers\u00e4ttas kan den b\u00e4sta l\u00f6sningen vara att v\u00e4lja SmartConnect<\/a>, som \u00e4r en API-integrering med ditt CMS-system.<\/p>\n
Det g\u00f6r det m\u00f6jligt f\u00f6r dig att skicka ditt inneh\u00e5ll till \u00f6vers\u00e4ttning med ett enkelt musklick utan att du m\u00e5ste kopiera och klistra in inneh\u00e5llet \u2013 eller flytta en massa XML-filer fram och tillbaka. N\u00e4r en \u00f6vers\u00e4ttning \u00e4r f\u00e4rdig kan du godk\u00e4nna den direkt i systemet, s\u00e5 integreras den automatiskt p\u00e5 din hemsida.<\/p>\n
\u00a0<\/strong><\/p>\n
L\u00e5t oss s\u00e4tta ig\u00e5ng med det samma!<\/h3>\n
Kanske har du andra sk\u00e4l till att du vill l\u00e5ta \u00f6vers\u00e4tta din hemsida eller ditt inneh\u00e5ll \u00e4n att \u00f6ka trafiken, men oavsett orsak \u00e4r det inget tvivel om att \u00f6vers\u00e4ttning av din hemsida kan hj\u00e4lpa din verksamhet att v\u00e4xa.<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_sidebar orientation=”right” area=”et_pb_widget_area_1″ module_class=”blog-sidebar” _builder_version=”3.19.6″ header_font_size=”21px” text_orientation=”left” custom_margin=”||13px” custom_padding=”|0px||15px” custom_css_widget=”.et_pb_widget ul li {|| margin-bottom: 17px;|| border-bottom: 1px solid #666;|| padding-bottom: 11px;|| }”][\/et_pb_sidebar][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
S\u00c5 \u00d6KAR DU TRAFIKEN P\u00c5 DIN HEMSIDA GENOM ATT \u00d6VERS\u00c4TTA INNEH\u00c5LLET Har du n\u00e5gon g\u00e5ng gjort en Google-s\u00f6kning, klickat p\u00e5 en hemsida, konstaterat att den var p\u00e5 ett annat spr\u00e5k […]<\/p>\n","protected":false},"author":898237,"featured_media":26583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"
Have you ever done a Google<\/u><\/a>\u00a0search, clicked on a website, saw it was in a different language, and then immediately bounced?<\/strong><\/p>
I suppose you have. If you can\u2019t read the content, there is no point in staying on the site, indeed, most people will just leave and never think of returning.<\/p>
However, you were driven to that site in some way, which means that you are also a traffic number that the site missed out on. This happens to many websites every day.<\/p>
There is no doubt that if you aren\u2019t optimising your website for different languages, you could be missing out on tons of traffic.<\/p>
So if you want to retain more traffic and even gain traffic, it\u2019s time to think about translating your content into different languages.<\/p>
\u00a0<\/p>
How do you find out where the traffic to your website is coming from?<\/strong><\/p>
The first step when considering translating your content into different languages is to find out where your traffic is coming from.<\/p>
The majority of Internet users do not come from English speaking countries, so maybe you should consider translating your website into English \u2014 that is if you don\u2019t want to miss out on traffic. In fact, countries like India and China are in the top of countries with the highest number of Internet users.<\/p>
To see which countries generate traffic to you site, you need to check data from Google Analytics:<\/p>
- Navigate to the \u201cAcquisition\u201d report
- Select the \u201cChannels\u201d report under \u201cAll Traffic\u201d where you can see how much traffic is coming from direct, organic, paid, referral, etc.
- Select the \u201cSecondary dimension\u201d above the grouping which will allow you to dive deeper into the sources behind the traffic. From here, search \u201cCountry\u201d and select the option from the drop-down list.<\/li><\/ol><\/li><\/ol><\/li><\/ol>
Now you can see where most of your traffic is coming from in terms of source. For example, if you notice that organic search is driving a lot of foreign traffic, you should consider optimising it for those languages.<\/p>
However, if you notice that social media is big, you can start tagging that traffic to see exactly where the clicks are coming from. This maximises traffic by making it appealing and readable for any visitor.<\/p>
If translating all of your content seems like too much work or if you translation budget doesn\u2019t allow it, you can always opt to optimise your top-performing content. It could be a blog post that is bringing in most of your traffic or that is important to your business or it could be a specific landing page. This will generate the biggest return on investment in terms of time spent.<\/p>
To find out what content or which landing pages are performing the best, you should go back to Google Analytics:<\/p>
- Navigate to the \u201cBehaviour\u201d report under \u201cAll Pages\u201d
- Select the secondary dimension tab and again click \u201cCountry\u201d to see what countries are driving traffic.<\/li><\/ol><\/li><\/ol>
This will give you an idea of what popular pages on your site might be driving foreign traffic.<\/p>
However, you must keep in mind that this isn\u2019t a foolproof system to identify the language you should focus on. Country of origin in terms of traffic doesn\u2019t always correlate with the language spoken. As an example, someone could be living in the United States but be fluent in Spanish and prefer using that language to English. Or someone could be from Canada and prefer to use read in French instead of English.<\/p>
So even if you notice that your traffic is mostly from a specific region, it could be a good idea to translate your content into multiple languages.<\/p>
\u00a0<\/p>
How to translate your content?<\/strong><\/p>
It\u2019s a good idea to contact a professional Language Service Provider<\/u><\/a> that can guide you in choosing the best and most cost and time-saving way to translate your content.<\/p>
If you chose to translate all content on your website, it might be a good idea to opt for at plugin so that you can export the texts and then reimport them after translation. If you use WordPress you can find some good advice in choosing the best plugin in this article: http:\/\/www.wpbeginner.com\/showcase\/9-best-translation-plugins-for-wordpress-websites\/<\/a><\/p>
However, if you regularly make many changes to your website and often add new content that needs to be translated, the best solution might be to opt for an API integration<\/u><\/a> with your CMS system.<\/p>
This will allow you to send your content for translation with a single mouse click, without having to copy-paste or moving a lot of XML files back and forth. Once a translation has been completed, you can approve it directly in the system and it will be automatically be integrated on your site.<\/p>
We advice against using the free Google translator plugin on your site since you need to deliver quality translations of your content that are appealing and adapted to all your visitors if you don\u2019t want visitors to bounce from your site..<\/p>
- Select the secondary dimension tab and again click \u201cCountry\u201d to see what countries are driving traffic.<\/li><\/ol><\/li><\/ol>
- Navigate to the \u201cBehaviour\u201d report under \u201cAll Pages\u201d
- Select the \u201cSecondary dimension\u201d above the grouping which will allow you to dive deeper into the sources behind the traffic. From here, search \u201cCountry\u201d and select the option from the drop-down list.<\/li><\/ol><\/li><\/ol><\/li><\/ol>
- Select the \u201cChannels\u201d report under \u201cAll Traffic\u201d where you can see how much traffic is coming from direct, organic, paid, referral, etc.
- Navigate to the \u201cAcquisition\u201d report