{"id":26436,"date":"2019-04-04T14:41:31","date_gmt":"2019-04-04T12:41:31","guid":{"rendered":"https:\/\/www.adhoc-translations.com\/?p=26436"},"modified":"2019-08-05T11:25:18","modified_gmt":"2019-08-05T09:25:18","slug":"3-skal-till-varfor-smarta-foretag-anvander-oversattningstjanster","status":"publish","type":"post","link":"https:\/\/www.adhoc-translations.com\/sv\/blog\/3-skal-till-varfor-smarta-foretag-anvander-oversattningstjanster\/","title":{"rendered":"3 sk\u00e4l till varf\u00f6r smarta f\u00f6retag anv\u00e4nder \u00f6vers\u00e4ttningstj\u00e4nster"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; next_background_color=&#8221;#f4f4f4&#8243; _builder_version=&#8221;3.19.6&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_image _builder_version=&#8221;3.26.6&#8243; 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header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; header_3_text_align=&#8221;left&#8221;]<\/p>\n<p>\u00c4ven om engelska \u00e4r ett av v\u00e4rldens mest popul\u00e4ra\u00a0<em>lingua franca<\/em>\u00a0\u00e4r det fortfarande relevant att \u00f6vers\u00e4tta all din kommunikation till kundernas modersm\u00e5l.<\/p>\n<p>Statistiken har visat att kunderna f\u00e5r st\u00f6rre f\u00f6rtroende f\u00f6r dig n\u00e4r du kommunicerar med dem p\u00e5 deras eget spr\u00e5k, samtidigt som du f\u00e5r fler leads och \u00f6kad f\u00f6rs\u00e4ljning.<\/p>\n<p>H\u00e4r f\u00f6ljer n\u00e5gra sk\u00e4l till varf\u00f6r f\u00f6retagen b\u00f6r anv\u00e4nda sig av \u00f6vers\u00e4ttning \u2013 \u00e5tminstone om de \u00e4r smarta.<\/p>\n<p>&nbsp;<\/p>\n<h3>1. 20 % AV KONSUMENTERNA P\u00c5 ALLA MARKNADER F\u00d6REDRAR ATT BLI BETJ\u00c4NADE P\u00c5 SITT MODERSM\u00c5L<\/h3>\n<p>I en studie som gick under namnet \u201c<a href=\"https:\/\/insights.csa-research.com\/reportaction\/957\/Marketing\">Can\u2019t Read, Won\u2019t Buy: Why Language Matters on Global Websites<\/a>\u201d, var ett av fynden att n\u00e4r konsumenterna tillfr\u00e5gades om sina ink\u00f6p av mindre materiella produkter, s\u00e5som resor och underh\u00e5llning (t.ex. flygbiljetter, bokningar av hyrbil, hotellbokningar osv.), banktj\u00e4nster, f\u00f6rs\u00e4kringar och andra finansiella tj\u00e4nster, s\u00e5 svarade fyra av fem att de ville f\u00e5 informationen p\u00e5 sitt modersm\u00e5l.<\/p>\n<p>&nbsp;<\/p>\n<h3>2. ATT ERBJUDA \u00d6VERS\u00c4TTNINGSTJ\u00c4NSTER TILL KONSUMENTERNA SKAPAR F\u00d6RTROENDE OCH \u00d6KAR VARUM\u00c4RKESLOJALITETEN<\/h3>\n<p>Ledande f\u00f6retag har m\u00e4rkt att n\u00e4r de betj\u00e4nar sina kunder p\u00e5 deras modersm\u00e5l s\u00e5 skapar de f\u00f6rtroende och varum\u00e4rkeslojalitet, vilket sedan oms\u00e4tts till \u00e5terkommande kunder och \u00f6kad f\u00f6rs\u00e4ljning.<\/p>\n<p>N\u00e4r de fick fr\u00e5gan h\u00f6ll tre av fyra konsumenter med om p\u00e5st\u00e5endet: \u201cDet \u00e4r mer sannolikt att jag handlar fr\u00e5n samma varum\u00e4rke igen om efterf\u00f6rs\u00e4ljningen sker p\u00e5 mitt eget spr\u00e5k\u201d.<\/p>\n<p>&nbsp;<\/p>\n<h3>3. SPR\u00c5KLIG M\u00c5NGFALD \u00c4R H\u00c4R F\u00d6R ATT STANNA<\/h3>\n<p>Enligt\u00a0<a href=\"https:\/\/www.babbel.com\/en\/magazine\/how-many-people-speak-english-and-where-is-it-spoken\">Babbel<\/a>, talar ungef\u00e4r 1,5 miljarder av v\u00e4rldens cirka 7,5 miljarder m\u00e4nniskor engelska (det \u00e4r 20\u00a0% av jordens befolkning), men endast 360 miljoner av dem har det som sitt f\u00f6rstaspr\u00e5k.<\/p>\n<p>Det betyder att f\u00f6retag som bara anv\u00e4nder engelska i sin marknadsf\u00f6ring g\u00e5r miste om stora summor pengar, i och med att de bara fokuserar p\u00e5 20\u00a0% av marknaden.<\/p>\n<p>D\u00e4rf\u00f6r borde det enda s\u00e4ttet f\u00f6r f\u00f6retagen att n\u00e5 ut till och locka till sig de 6 miljarder m\u00e4nniskor som inte talar engelska (80\u00a0% av jordens befolkning) vara att \u00f6vers\u00e4tta sitt material.<\/p>\n<p>Det \u00e4r bara d\u00e5 de verkligen kan bredda sin marknadsr\u00e4ckvidd och d\u00e4rigenom \u00f6ka sin f\u00f6rtj\u00e4nst.<\/p>\n<p>Vill skapa kundlojalitet bland dina utl\u00e4ndska kunder och \u00f6ka f\u00f6rs\u00e4ljningen? D\u00e5 ska du kontakta oss p\u00e5\u00a0<a href=\"mailto:info@adhoc-translations.com\">info@adhoc-translations.com<\/a>. 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header_3_text_shadow_blur_strength=&#8221;header_3_text_shadow_style,%91object Object%93&#8243; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; z_index_tablet=&#8221;500&#8243; text_text_color=&#8221;#ffffff&#8221;]<\/p>\n<h4>skriven av<\/h4>\n<p class=\"et_pb_module_header\"><strong>PERNILLE MALLING FREDERIKSEN<\/strong><br \/>\nHead of Global Communications &amp; Marketing<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; global_parent=&#8221;28654&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although English is one of the most popular lingua franca in the world, it is still wise to translate all your communication into your customers\u2019 native language.<br \/>\nStatistics has shown that addressing customers in their own language builds more trust, and in so doing, increases leads and sales.<br \/>\nHere are a few reasons why businesses ought to use translation \u2013 at least for the smart ones.<\/p>\n","protected":false},"author":898237,"featured_media":11091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Although English is one of the most popular lingua franca in the world, it is still wise to translate all your communication into your customers\u2019 native language.<\/p><p>Statistics has shown that addressing customers in their own language builds more trust, and in so doing, increases leads and sales.<\/p><p>Here are a few reasons why businesses ought to use translation \u2013 at least for the smart ones.<\/p><p><strong>3 Reasons Why Smart Businesses Use Translation Services<\/strong><\/p><ol><li><strong> 20% of consumers, across all markets, prefer to be served in their native language.<\/strong><\/li><\/ol><p>In a study titled \u201c<a href=\"http:\/\/www.commonsenseadvisory.com\/Portals\/_default\/Knowledgebase\/ArticleImages\/060926_R_global_consumer_Preview.pdf\">Can\u2019t Read, Won\u2019t Buy: Why Language Matters on Global Websites<\/a>\u201d, it was discovered that when consumers were asked about their purchases of less tangible products such as travel and entertainment (e.g. airline tickets, rental car reservations, hotel bookings, etc.), and banking, insurance and other financial services, four out of five responded that they\u2019d like to be addressed in their native language.<\/p><ol start=\"2\"><li><strong> Providing translation services to customers builds trust and brand loyalty.<\/strong><\/li><\/ol><p>Business leaders have noticed that when they serve their customers in their native language, they build trust and brand loyalty - this translates into repeat customers and increased sales.<\/p><p>When surveyed, 3 out of 4 consumers agreed that \u201cI am more likely to purchase the same brand again if the after-sales are in my own language.\u201d<\/p><ol start=\"3\"><li><strong> Language diversity is here to stay<\/strong><\/li><\/ol><p>According to <a href=\"https:\/\/www.babbel.com\/en\/magazine\/how-many-people-speak-english-and-where-is-it-spoken\">Babbel<\/a>, out of the world\u2019s approximately 7.5 Billion inhabitants, roughly 1.5 Billion of them speak English (that\u2019s 20% of the earth\u2019s population), and only 360 million of them speak it as their first language.<\/p><p>This means that businesses which only use English in their marketing are leaving a lot of money on the table, by focusing only on 20% of the market.<\/p><p>Therefore, the only way for businesses to reach and appeal to the 6 Billion people who don\u2019t speak English (80% of the earth\u2019s population), would be to use translation.<\/p><p>It\u2019s only then that they can really broaden their market reach and in so doing, increase their profits.<\/p><p>Want to build customer loyalty with your foreign customers and increase sales? Then please get in touch with us at <a href=\"mailto:info@adhoc-translations.com\">info@adhoc-translations.com<\/a>. Helping you speak in your customers\u2019 language is what we do best.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-26436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 sk\u00e4l till varf\u00f6r f\u00f6retag b\u00f6r \u00f6vers\u00e4tta sin kommunikation<\/title>\n<meta name=\"description\" content=\"Statistiken visar att kundernas tillit \u00f6kar n\u00e4r du kommunicerar med dem p\u00e5 deras eget spr\u00e5k, vilket leder till fler leads och mer f\u00f6rs\u00e4ljning. 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