See how ARKK Copenhagen had their website translated without compromising their unique style

About ARKK Copenhagen

ARKK Copenhagen is a Nordic brand of sneakers inspired by minimalist Scandinavian architecture and lifestyle.

The company was established in Copenhagen in 2014 by the two friends Kasper Høj Rasmussen and Thomas Refdahl, who shared a strong passion for architecture, design and fashion. Neither of them were able to find a brand of sneakers that expressed the essence of Scandinavian streetwear style – so they decided to make their own.

Since then, ARKK Copenhagen has grown rapidly and now make four collections each year that are marketed in more than 37 countries worldwide. They also have a concept store in the Copenhagen quarter of Nørrebro.

The job

ARKK Copenhagen needed their website translated from English into German. It involved a large amount of content and a very short deadline.

That is why Web Manager at ARKK Copenhagen, Nikolaj Brøndum, reached out to us.

The job was a bit special since the language on the website had to reflect ARKK Copenhagen’s brand and distinctive style as a lifestyle brand that focuses on minimalist and unique design.


The solution

After having contacted several agencies, Nikolaj accepted the quote from AdHoc Translations.

In part, this was because of the solution we suggested, and in part because we are used to working with other customers in the same line of business (e.g. Zalando).

After a thorough briefing where we asked about ARKK Copenhagen’s requirements and expectations in terms of style, tone of voice and terminology, we settled on a two-stage solution:

First, a translation by an English-German translator who has many years’ experience and specialises in creative translation, and then a review of the text by a trained copywriter.

Since the style and tone of voice were obviously important to ARKK Copenhagen, we suggested starting with a test translation to make sure that we had found the right match with the translator.


The result

Nikolaj Brøndum was very satisfied with both the solution and the texts. These are his own words about our collaboration:

From the very beginning, AdHoc Translations was extremely proactive, and I got the sense that this was not ‘just another job’ that had to get done. AdHoc Translations showed real interest in finding the exact ‘tone’ of our English texts to make sure it was not lost in the translation.”

We are deeply grateful for your kind words, Nikolaj. And don’t hesitate to contact us the next time you need something translated.


Get translations that strengthen your brand

Are you looking for translations that are faithful to your brand and style? Then we have the solution that gives your brand the best exposure.

AdHoc Translations - Denmark


AdHoc Translations A/S
Lautruphøj 5-7, 2. sal
2750 Ballerup

CVR 29245908

+45 33 91 09 19

AdHoc Translations - Sweden


Adhoc Translations Sweden AB
Arenavägen 33
121 77 Johanneshov

VAT.-Id.No: SE-559255388601

+46 (0)8 910 003

AdHoc Translations - Finland


AdHoc Translations A/S
Mannerheimintie 113, 5th Floor
FI-00280 Helsinki

+358 (0)9 2514 3500

AdHoc Translations - Norway


AdHoc Translations AS
Postboks 1964 Vika
N-0125 Oslo

VAT.-Id.No: SE-559255388601

+47 21623084

AdHoc Translations - India


Regus Business Centre (Mumbai) Pvt. Ltd
1534, 15th Floor, Thane (West)
400601, Maharashtra, India

AdHoc Translations - Germany


AdHoc Translations GmbH
Frankfurter Ring 193a
80807 München

MWSt.-ID-Nr. DE 30 777 1429

+49 89 18 91 01 01

AdHoc Translations - United Kingdom


AdHoc Translations UK
33 Cavendish Square
London, Greater London

+44 (0) 207 182 4735

AdHoc Translations - United States of America


AdHoc Translations
MA, Boston - 101 Arch Street
101 Arch Street
8th Floor

AdHoc Translations - Spain


Carrer de Muntaner 233
Principal Primera
08021 Barcelona

Nº c/c: 2085- 8236- 2203 3029 7008

+34 935 019 047

AdHoc Translations - France


37-39, Avenue Ledru Rollin
Cedex 12
75570 Paris
+33 (0)1 56 96 16 49

GALA Logo Translators without borders Elia Logo CO2Neutral Website CSR mærket SP cert2 GDPR Mærket