Writing for Translation: How a Multilingual Style Guide Protects Your Brand Voice

Jan 15, 2020

Writing for Translation: How a Multilingual Style Guide Protects Your Brand Voice You’ve nailed your brand voice in English. But the moment that content is translated into German, Spanish, Japanese or Arabic, things begin to fall apart: tone disappears,...

False Friends: The Ultimate Giveaway of Poor-Quality Translation

Jul 16, 2019

False friends: The ultimate giveaway of poor-quality translation False friends: The ultimate giveaway of poor-quality translation False friends are one of the clearest tells of a poor-quality translation. These misleading word pairs look similar across languages but...

Translation of Slogans: Don’t Let Them Get Lost in Translation

Feb 20, 2019

Don’t let your slogans get lost in translation We have all encountered wrong translations that have made us smile or shake our head. Social media brim with hilarious examples of translations gone wrong.While many of these wrong translations are completely harmless, it...

How to Translate and Localise Annual Reports Effectively

Jan 10, 2019

HOW TO TRANSLATE AND LOCALISE ANNUAL REPORTS EFFECTIVELY If your annual report is weak in translation, it is weak full stop. Boards, investors, analysts, journalists and regulators will read it closely in more than one language. Treat the multilingual version as a...

How to Build a Termbase: A Beginner’s Guide

Nov 21, 2018

HOW TO BUILD A TERMBASE: A BEGINNER’S GUIDE Getting your terminology right is not nice‑to‑have. It is how you protect meaning, speed up translation, and keep your brand coherent across products, markets and teams. This guide shows you how to plan, build and run...